We live in a culture of The Next Big Thing, where trend spotters are quick to call out what’s hot. We also live in a culture of Big Data, where statistics wonks are quick to build stories from numbers, and data visualizers are on hand to make stats accessible. So what happens when the two cultures come together? What would happen if Scooter Braun and Tyler Brule went for a beer with Nate Silver and Edward Tufte? The Data Of Cool hopes to find out. Here we dig out the data points and the evidence behind what’s hot, what’s popular and what’s trending. We’ll post links to sources and share the calculations behind the claims wherever possible, and we’ll always engage in a conversation around the topic. (Keep us honest, keep yourself nice.) We don’t expect to reduce cool to a science, or claim to predict popularity, but we’ll all be smarter for seeing the numbers and spotting the correlations behind the hoopla. We’re always open to new data points and new topics to investigate, so do reach out to us: email@example.com, and do follow us on Twitter at @TheDataOfCool. Thank you.