Hipster is a label that everyone applies to others, and no-one applies to themselves. However, there are signifiers of hipster culture and lifestyle that everyone recognizes, and we can use the popularity of those signifiers to identify the most hipster cities in America. Let’s take five common signifiers of hipster lifestyle – raw denim, craft beer, mason jars, record stores and fedoras – and see where search volume for them peaks. That could give us the hipster hotspots of America.
Added together, the search volume gives us a picture of America’s most hipster cities.
So New York tops the table, followed by San Francisco. Boston is a surprise third. Nashville’s love of mason jars and record stores earns it fourth place, while Portland’s love of record stores (remember Portlandia’s DJ Night sketch?) takes it to fifth place. Google doesn’t separate New York’s search volume down as far as Brooklyn, but we’re sure the New York Times will attempt to do so.